Rise Wellness

Rise Wellness came to Adtrak as a vitamin store with a logo and a vision that hadn’t yet been fully realized. They wanted to grow beyond supplements and become a complete, high-end health and wellness destination, one that could comfortably house a juicery, baked goods, prepared foods, and in-store experiences under one clear brand.

Our role was to create structure and cohesion. We started by refining the existing logo, adjusting it to function as a flexible umbrella system that could expand across multiple departments without losing recognition. From there, we built a unified brand language that could live consistently across the juicery, bakery, retail floor, and future offerings.

We developed a full brand system that extended into packaging, store signage, vehicle wraps, digital advertising, brochures, rewards programs, and a children’s vitamin initiative designed to feel friendly while still staying on brand. Every touchpoint was designed to be recognizable, organized, and easy to scale.

Today, Rise Wellness is a thriving health food store in New York with a cohesive presence, clear identity, and a brand that supports both growth and customer trust.