Graphic Design
Branding
Baker's Choice
Baker's Choice
Baker’s Choice has been a trusted name in the baking ingredients industry since 1997. When they came to Adtrak in 2017, the quality of their products was strong, but their visual presence no longer reflected it. The brand felt out of date, and they were ready for a modern refresh that still respected the recognition they had built over decades.
Our priority was balance. We focused on updating the look without stripping away what customers already knew and trusted. Rather than a sudden overhaul, we took a measured approach, refining the brand step by step to ensure continuity across a very large product line.
Adtrak redesigned hundreds of packaging SKUs, creating a cleaner, more current system that reads clearly across a wide product range, while still staying true to the Baker’s Choice brand. That same approach extended into advertising and marketing materials, bringing cohesion across every touchpoint.
The result is a refreshed brand that feels current and professional, while remaining grounded in the reputation Baker’s Choice worked hard to earn.
Baker’s Choice has been a trusted name in the baking ingredients industry since 1997. When they came to Adtrak in 2017, the quality of their products was strong, but their visual presence no longer reflected it. The brand felt out of date, and they were ready for a modern refresh that still respected the recognition they had built over decades.
Our priority was balance. We focused on updating the look without stripping away what customers already knew and trusted. Rather than a sudden overhaul, we took a measured approach, refining the brand step by step to ensure continuity across a very large product line.
Adtrak redesigned hundreds of packaging SKUs, creating a cleaner, more current system that reads clearly across a wide product range, while still staying true to the Baker’s Choice brand. That same approach extended into advertising and marketing materials, bringing cohesion across every touchpoint.
The result is a refreshed brand that feels current and professional, while remaining grounded in the reputation Baker’s Choice worked hard to earn.
A careful brand refresh for Baker’s Choice that modernized hundreds of products while preserving the trust built over decades.